Collins COBUILD Advanced Learner’s Dictionary полностью

brand ◆◇◇ /bræ nd/ (brands , branding , branded )

1 N‑COUNT [adj N ] A brand of a product is the version of it that is made by one particular manufacturer. □ [+ of ] Winston is a brand of cigarette. □  I bought one of the leading brands. □  …a supermarket's own brand.

2 N‑COUNT A brand of something such as a way of thinking or behaving is a particular kind of it. □ [+ of ] The British brand of socialism was more interested in reform than revolution.

3 VERB If someone is branded as something bad, people think they are that thing. □ [be V -ed + as ] I was instantly branded as a rebel. □ [be V -ed adj] The company has been branded racist by some of its own staff. □ [V n n] The U.S. administration recently branded him a war criminal. [Also V n + as , V n adj]

4 VERB When you brand an animal, you put a permanent mark on its skin in order to show who it belongs to, usually by burning a mark onto its skin. □ [V n] The owner couldn't be bothered to brand the cattle. ● N‑COUNT Brand is also a noun. □  A brand was a mark of ownership burned into the hide of an animal with a hot iron. USAGE brand

Don’t talk about the ‘mark’ of a product. For example, don’t say ‘ What mark of coffee do you drink? ’ Say ‘What brand of coffee do you drink?’ Don’t say ‘ What mark of car do you drive? ’ Say ‘What make of car do you drive?’ □  This is a very popular make of bike. SYNONYMS brand NOUN 1

trademark:Intellectual property law deals with trademarks, copyright and patents.

logo:The product was relaunched with a new website and logo in April.

brand|ed /bræ nd I d/ ADJ [ADJ n] A branded product is one which is made by a well-known manufacturer and has the manufacturer's label on it. [BRIT , BUSINESS ] □  Supermarket lines are often cheaper than branded goods. in AM, use brand-name product

bra nd im|age (brand images ) N‑COUNT The brand image of a particular brand of product is the image or impression that people have of it, usually created by advertising. [BUSINESS ] □  Few products have brand images anywhere near as strong as Levi's.

brand|ing /bræ nd I ŋ/ N‑UNCOUNT The branding of a product is the presentation of it to the public in a way that makes it easy for people to recognize or identify. [BUSINESS ] □  Local companies build the theme parks, while we look after the branding.

bran|dish /bræ nd I ʃ/ (brandishes , brandishing , brandished ) VERB If you brandish something, especially a weapon, you hold it in a threatening way. □ [V n] He appeared in the lounge brandishing a knife.

bra nd lea d|er (brand leaders ) N‑COUNT The brand leader of a particular product is the brand of it that most people choose to buy. [BUSINESS ] □  In office supplies, we're the brand leader.

bra nd name (brand names ) N‑COUNT The brand name of a product is the name the manufacturer gives it and under which it is sold. [BUSINESS ] □  Its 270 stores sell brand names and designer labels at up to 60% less.

bra nd-ne w ADJ A brand-new object is completely new. □  Yesterday he went off to buy himself a brand-new car.

bran|dy /bræ ndi/ (brandies ) N‑VAR Brandy is a strong alcoholic drink. It is often drunk after a meal. ● N‑COUNT A brandy is a glass of brandy. □  After a couple of brandies, Michael started telling me his life story.

bra n|dy snap (brandy snaps ) N‑COUNT Brandy snaps are very thin crisp biscuits in the shape of hollow cylinders. They are flavoured with ginger and are often filled with cream.