“A new kind of drunkenness,” Henry Fielding wrote in 1751, “unknown to our ancestors, is lately sprung up amongst us, and which if not put a stop to, will infallibly destroy a great part of the inferior people. The drunkenness I here intend is … by this Poison called Gin … the principal sustenance (if it may be so called) of more than a hundred thousand People in this Metropolis.” There had been attempts to put a “stop” to this trade, most notably by the Gin Act of 1736 which was greeted only by “the execrations of the mob.” The Act was ridiculed and evaded, with gin being sold as medicinal draughts or under assumed names such as Sangree, Tow Row, the Makeshift, or King Theodore of Corsica. The gin-shops were still filled with men and women “and even sometimes of children” who drank so much that “they find it difficult to walk on going away.” The corn distillers of London claimed that they produced “upward of eleven twelfths of the whole distillery of England” and a contemporary, Lord Lansdowne, recognised in 1743 that “the excessive use of gin hath hitherto been pretty much confined to the Cities of London and Westminster.” It offered the comfort of forgetfulness to prisoners and vagrants; it provided oblivion to the poor of St. Giles, where one house in four was a gin-shop.
Distilling was highly profitable. The trade was “thrown open” and protected from excessive excise; so the great destroyer of the poor and disadvantaged was actually created by those who wished to make a quick and easy profit. Only belatedly did the authorities respond to crimes of violence against property, fuelled by the demand for gin, and to the number of “weak and sickly” children who were proving a burden upon the parish authorities. Some gin-shops were suppressed in 1751. This measure seemed to work. Improvements in the distilleries, closer inspection of gin-shops and increase in taxes eventually resulted in the observation of 1757 that “We do not see the hundredth part of poor wretches drunk in the street since the said qualifications.” The fever passed. The rage for gin subsided as quickly as it had arisen, leading to the surmise that it was some climacteric of the city’s history as if London itself had been seized by sudden frenzy and burning thirst.
The grocer Daniel Rowlinson was the first man to sell a pound of tea, in the 1650s; fifty years later Congreve described the “auxiliaries to the tea-table” as “orange brandy, aniseed, cinnamon, citron, and Barbadoes water.” J. Ilive, author of