That is why, in a period of growth and uproar, the news itself became more strident. The sale of early nineteenth-century newspapers, for example, was a raucous affair. “Bloody News,” “Horrible Murder!” and “Extraordinary Gazette” were bellowed out “with stentorian lungs, accompanied by a loud blast of a long tin horn” by porters and costermongers who kept editions of the papers under their hatbands. The advent of the steam-printing press also allowed the newspapers to imitate the “resistless force” of London, with all its energy and expansiveness. Two and a half thousand copies of The Times could be printed every hour and the whole process came to the attention of Charles Babbage, the inventor of the prototype computer, who remarked that the great rollers of the steam press devoured sheets of white paper “with unsated appetite.” Charles Knight noted that the courts around Fleet Street are “bustling and vivacious” with the production of more news to ever larger readerships-“the fingers of the compositors cease not; the clash and clang of the steam press knows no intermission.” Sales of newspapers amounted in 1801 to sixteen million copies; thirty years later it had increased to thirty million, and the figures continued to rise.
Ford Madox Ford in The Soul of London, published in the first years of the twentieth century, remarked that in the capital “you must know the news, in order to be a fit companion for your fellow Londoner. Connected thinking has become nearly impossible, because it is nearly impossible to find any general idea that will connect into one train of thought.” So the consciousness of the Londoner is composed of a thousand fragments. Ford recalled that, as a child, “the Sunday paper … was shunned by all respectable newsagents” and that he had to walk two miles to pick up an Observer from “a dirty, obscure and hidden little place.” But Sunday sales soon became as large as, if not larger than, daily sales. The hegemony of “news” in London was maintained and increased throughout the century as new techniques of printing and lithography were introduced. Perhaps the most significant transition, however, took place in 1985 when News International moved its production of the Sun and The Times to Wapping. This sudden and clandestine operation destroyed the restrictive “Spanish practices” of London printers, while the employment of new technology facilitated the expansion of other newspaper organisations which moved from Fleet Street to sites south of the river and to Docklands itself. The echoic force of Fleet Street has gone for ever. But “London news” is still paramount. As one twentieth-century social observer, Lord Dahren-dorf, puts it, Britain “is run from London in virtually all respects.”
To the history of rumour and of news must be added that of craze and of cheats, again mediated by the collective agency of the crowd. The popularity of fashions and delusions and false prophecies has always been most intense in the capital. The gullibility of the citizens is perpetual. The various bubbles of the eighteenth century encompassed the South Sea financial disaster as well as a fashion for Italian music; “how ill a taste for wit and sense prevails in the world,” Swift wrote, “which politicks and South-sea, and party and Operas and Masquerades have introduced.” When Mary Tofts was believed to have given birth to a succession of rabbits, in the autumn of 1726, “every creature is in town, both men and women have been to see and feel her … all the eminent physicians, surgeons and man-midwives in London are there Day and Night to watch her next production.” The seventeenth-and nineteenth-century craze for tulips in the West End was rivalled only by that for the aspidistra in the East End of the early twentieth century. In the early part of that century, too, there was a fashion for china cats “and forthwith no home was complete without a cat.” A living cat caught “the news” in 1900: it was the cat that licked a stamp at Charing Cross Post Office, which then attracted crowds wanting it to perform the same feat over and over again. The cat became a “stunt” which, in the words of one journalistic practitioner, represented “the creation of the temporary important.” A captured elephant called Jumbo was responsible for songs, stories and a range of sweets known as “Jumbo’s chains” before fading out of public memory.
