The following Saturday, in South Carolina, I picked up my second win, with 63 percent of the vote. I had a lot of help from Democratic officials, plus former governor Dick Riley, and friends from Renaissance Weekend. Tom Harkin made a last-ditch effort to derail me, and Jesse Jackson, a South Carolina native, went around the state with him criticizing me. Despite the attacks, and the crass response to them I carelessly made at a radio station in a room with a live microphone, other black leaders stayed hitched. I received a large majority of the black vote, as I had in Georgia. I think it surprised my opponents, all of whom had strong convictions and good records on civil rights. But I was the only southerner, and both I and the Arkansas blacks supporting me brought years of personal connections to black political, educational, business, and religious leaders all across the South and beyond.
As in Georgia, I also got good support from white primary voters. By 1992, most of the whites who wouldn’t support a candidate with close ties to the black community had already become Republicans. I got the votes of those who wanted a President to reach across racial lines to attack the problems that plagued all Americans. The Republicans tried to keep this group’s numbers small by turning every election into a culture war, and turning every Democrat into an alien in the eyes of white voters. They knew just what psychological buttons to push to get white voters to stop thinking, and when they got away with it, they won. Besides trying to win the primary, I was trying to keep enough white voters thinking to be competitive in the South in the general election.
After Georgia, Bob Kerrey withdrew from the race. After South Carolina, Tom Harkin did, too. Only Tsongas, Brown, and I headed into Super Tuesday, with its eight primaries and three caucuses. Tsongas defeated me badly in the primaries in his home state of Massachusetts and neighboring Rhode Island, and won the caucuses in Delaware. But the southern and border states made the day a rout for our campaign. In all the southern primaries—in Texas, Florida, Louisiana, Mississippi, Oklahoma, and Tennessee—I won a majority of the vote. In Texas, with the help of friends I’d made in the 1972
McGovern campaign and a big majority among Mexican-Americans, I won with 66 percent. In all the other primary states I did better than that, except for Florida, which, after a hotly contested race, went 51
percent Clinton, 34 percent Tsongas, 12 percent Brown. I also won the caucuses in Hawaii, thanks to Governor John Waihee, and in Missouri, where Lieutenant Governor Mel Carnahan endorsed me, despite having his own primary campaign for governor. He won anyway.
After Super Tuesday, I had just a week to cement my strategy of building an insurmountable lead in Illinois and Michigan. Only a month earlier, I had been in free fall, with all the media “experts”
predicting my demise. Now I was in the lead. However, Tsongas was still very much alive. On the day after Super Tuesday, he quipped that, because of my strong showing in the southern primaries, he would consider me as his vice-presidential running mate. The next day he, too, was in the Midwest, questioning my character, my record as governor, and my electability. For him the character issue was the middleclass tax cut. A new poll showed that around 40 percent of the American people also doubted my honesty, but I doubted that they were thinking about the tax issue.
There was nothing to do but stick to my strategy and press on. In Michigan, I visited the small town of Barton, near Flint, where a large majority of the residents had come from Arkansas, looking for jobs in the auto industry. On March 12, I spoke in Macomb County, near Detroit, the prototypical home of the Reagan Democrats, voters who had been lured away from our party by Reagan’s anti-government, strong-defense, tough-on-crime message. In fact, these suburban voters had begun voting Republican in the 1960s, because they thought the Democrats no longer shared their values of work and family, and were too concerned with social programs, which they tended to see as taking their tax money and giving it to blacks and wasteful bureaucrats.
I told a full house at Macomb County Community College that I would give them a new Democratic Party, with economic and social policies based on opportunity for and responsibility from all citizens. That included corporate executives earning huge salaries without regard to their performance, working people who refused to upgrade their skills, and poor people on welfare who could work. Then I told them we couldn’t succeed unless they were willing to reach across racial lines to work with all people who shared those values. They had to stop voting along the racial divide, because “the problems are not racial in nature. This is an issue of economics, of values.”
