It all began at Abramtsevo, the artists' colony established by the Mamontovs on their estate near Moscow, which soon became the focus for the arts and crafts movement. The railway magnate's wife Elizaveta was a well-known sympathizer of the Populists and, soon after the estate was purchased in 1870, she set up a school and a hospital for the peasants in its grounds. In 1876 a carpentry workshop was added where pupils who had graduated from the school might learn a useful trade. The aim was to revive the peasant handicrafts that were fast disappearing as the railways brought in cheaper factory products from the towns. Artists like Gartman and Elena Polenova took their inspiration from this peasant art and, under Polenova's direction, new workshops were soon set up to cater to the growing middle-class market for pottery and linen in the peasant style. Polenova and her artists would go around the villages copying the designs on the window frames and doors, household utensils and furniture, which they would then adapt for the stylized designs of the craft goods manufactured in the colony's workshops. Polenova collected several thousand peasant artefacts which can still be seen in the Craft Museum at Abramtsevo. She saw these artefacts as the remnants of an ancient Russian style that was still alive, and which gave them, in her view, a value that was higher than the Muscovite designs that had inspired artists in the past. For the latter were a part of a dead tradition that was now as remote to the Russian people as 'the art of Africa or Ancient Greece'.112 In her own pictures and furniture designs Polenova tried, as she put it, to express 'the vital spirit of the Russian people's poetic view of nature', using animal motifs and floral ornaments which she had sketched from peasant artefacts.113
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Urban fans of this 'neo-national' style took it as a pure and authentic Russian art. Stasov, for example, thought that Polenova's 'Cat and Owl' door could be taken for the work of 'some amazingly talented but anonymous master of our ancient Rus''.114 But in fact it was a fantasy. By the early 1890s, when the door was carved, Polenova had
moved on from copying folk designs to assimilating them to the art nouveau style, which made her work even more appealing to the urban middle class.
Other artists trod the same path from ethnographic to commercial art. At the Solomenko embroidery workshops in Tambov province, for example, the artists' designs were becoming increasingly attuned to the bourgeois tastes of the city women who could afford these luxury goods. Instead of the gaudy colours favoured by the peasants in their own designs (orange, red and yellow), they used the subdued colours (dark green, cream and brown) that appealed to urban tastes. The same change took place at the textile workshops of Talashkino, established by Princess Maria Tenisheva on her estate in Smolensk in 1898. The local peasant women 'did not like our colours', Tenisheva recalled, 'they said they were too "drab"', and she had to pay the weavers bonuses to get them to use them in their work.115
The folk-like crafted goods of Sergei Maliutin, the principal artist at Talashkino, were pure invention. Maliutin was the creator of the first
peasants 'viewed our things not with delight but with dumb amazement which we found hard to explain'.118