129.-Цит. по: Martin M. C. Children’s Understanding of the Intent of Advertising: A Meta-Analysis // Journal of Public Policy & Marketing, Fall 1997.
130.-Цит. по: Jennings L. Baby, Hand Me the Remote // Scripps Howard News Service, 1999. October 13.
131.-Из интервью с Линн Фава, Competitive Media Reporting.
132.-Цит. по: Fast Food and Playgrounds: A Natural Combination, рекламные материалы, Playlandservices, Inc.
133.-Цит. по: Fast Food and Playgrounds: A Natural Combination, рекламные материалы, Playlandservices, Inc.
134.-Цит. по: Taylor R. The Beanie Factor // Brandweek, 1997. June 16.
135.-Bradley S., Spethmann B. Subway’s Kid Pack: The Ties That Sell // Brandweek, 1994. October 10.
136.-Williams M. Tomart’s Price Guide to McDonald’s Happy Meal Collectibles. Dayton, Ohio: Tomart Publications, 1995.
137.-Историю рекламной кампании Teenie Beanie Baby см.: The Beanie Factor.
138.-Цит. по: McDonald’s Launches Second Animated Video in Series Starring Ronald McDonald. Press release, McDonald’s Corporation, 1999. January 21.
139.-См.: Stanley T. L., Hollywood Reporter, 1998. May 26.
140.-См.: King T. R. Mickey May Be the Big Winner in Disney-McDonald’s Alliance // Wall Street Journal, 1996. May 24.
141.-См.: Williams M. J. McDonald’s Refuses to Plateau // Fortune, 1984. November 12.
142.-Цит. по: Bates J. You Want First-Run Features with Those Fries? // Newsday, 1997. May 11.
143.-Цит. по: Dexheimer E. Class Warfare // Denver Westword, 1997. February 6.
144.-Цит. по: Dexheimer E. Class Warfare // Denver Westword, 1997. February 6.
145.-Цит. по: Molnar, Sponsored Schools and Commercialized Classrooms. Р. 28.
146.-Цит. по: McTaggart B. Selling Our Schools // Houston Chronicle, 1997. August 10.
147.-Цит. по: Williams G. C. III. Fliers May Be Seeing Ads on Roofs of Grapevine-Colleyville Schools // Fort Worth Star-Telegram, 1997. March 4.
148.-См.: The Art of the Deal // Food Management, February 1998.
149.-Цит. по: Hays C. L. Today’s Lesson: Soda Rights // New York Times, 1999. May 21.
150.-Цит. по: Correa T. Campus Market: Corporate America Is Coming to Fresno-Area Schools with Ads That Target Children and Their Parents // Fresno Bee, 1998. November 9.
151.-Голосовое сообщение от Дэна Де Роуза.
152.-Цит. по: Zachary G. P. Let’s Play Oligopoly! Why Giants Like Having Other Giants Around // Wall Street Journal, 1999. March 8.
153.-Цит. по: Prince G. W. The Year of Living Dangerously // Beverage World, 2000. March 15.
154.-См.: Foust D. Man on the Spot: Nowadays Things Go Tougher at Coke // Business Week, 1999. May 3.
155.-Steinriede K. Sponsorship scorecard 1999 // Beverage Industry, January 1999.
156.-Цит. по: Holsendorph E. Keeping McDonald’s Out in Front: ‘Gas’ Is No Problem; Chicken May Be Served // New York Times, 1973. December 30.
157.-Цит. по: Welcome to McDonald’s.
158.-По данным Business Week, Burger King ежегодно платит 170 млн долл. за 150 млн л сиропа, т. е. напиток стоит компании около 1,1 долл. за литр. Можно определенно сказать, что McDonald’s — еще более крупный покупатель: она приобретает сироп по такой же цене, если не ниже. См.: Foust, Man on the Spot.
159.-Стандартная пропорция напитка — одна часть сиропа и пять частей газированной воды. Маленькая бутылка колы в McDonald’s содержит около 73,7 г сиропа, средняя — 99 г. Также см.: Curtis L. Pop Art // Food Product Design, January 1998.
160.-Цит. по: Groves M. Serving Kids… Up to Marketers // Los Angeles Times, 1999. July 14.
161.-См.: Swoboda F. Pepsi Prank Fizzles at School’s Coke Day // Washington Post, 1998. March 26.
162.-См.: Swoboda F. Pepsi Prank Fizzles at School’s Coke Day // Washington Post, 1998. March 26.
163.-Цит. по: Jacobson, Liquid Candy, p. 10.
164.-Цит. по: Consumers Union, Captive Kids.
165.-Цит. по: Pizza Hut Book It! Awards $50,000 to Elementary Schools // PR Newswire, 2000. June 6.
166.-См.: Consumers Union, Captive Kids; Molnar A. Advertising in the Classroom // San Diego Union-Tribune, 1993. March 10.
167.-Цит. по: Consumers Union, Captive Kids.
168.-Цит. по: Prepared Testimony of Ralph Nader before the Senate Committee on Health, Education, Labor, and Pensions // Federal News Service, 1999. May 20.
169.-Цит. по: Brockett D. School Cafeterias Selling Brand-Name Junk Food // Education Digest, 1998. October 1.
170.-Цит. по: Morse D. School Cafeterias are Enrolling as Fast-Food Franchisees // Wall Street Journal, 1998. July 28.
171.-Цит. по: Bingham J. Corporate Curriculum: And Now a Word, Lesson, Lunch, from a Sponsor // Denver Post, 1998. February 22.
172.-Рассказ о дефиците в 11-м Округе см.: DeGette C. The Real Thing: Corporate Welfare Comes to the Classroom // Colorado Springs Independent, 1998. November 25 — December 1.
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