ГЛАВА I ................................................................................................................................................................................59
ОТДАЛЕННЫЕ ФАКТОРЫ МНЕНИЙ И ВЕРОВАНИЙ ТОЛПЫ ........................................................................59
§1. Раса ..............................................................................................................................................................................60
§2. Традиции.....................................................................................................................................................................60
§3. Время ...........................................................................................................................................................................61
§4. Политические и социальные учреждения............................................................................................................61
§5. Образование и воспитание ......................................................................................................................................62
ГЛАВА II...............................................................................................................................................................................65
НЕПОСРЕДСТВЕННЫЕ ФАКТОРЫ МНЕНИЙ ТОЛПЫ........................................................................................65
§1. Образы, слова и формулы .......................................................................................................................................66
§2. Иллюзии......................................................................................................................................................................67
§3. Опыт ............................................................................................................................................................................68
§4. Рассудок ......................................................................................................................................................................68
ГЛАВА III .............................................................................................................................................................................69
ВОЖАКИ ТОЛПЫ И ИХ СПОСОБЫ УБЕЖДЕНИЯ ................................................................................................69
§1. Вожаки толпы............................................................................................................................................................69
§2. Способы действия вожаков: утверждение, повторение, зараза .......................................................................71
§3. Обаяние .......................................................................................................................................................................72
ГЛАВА IV .............................................................................................................................................................................75
ГРАНИЦЫ ИЗМЕНЧИВОСТИ МНЕНИЙ И ВЕРОВАНИЙ ТОЛПЫ ...................................................................75
§1. Постоянные верования ............................................................................................................................................76
