A recent
Gary Kremen (estimated net worth: $10 million), founder of Match.com, an online dating service, explains, “Everyone around here looks at the people above them.” He continues to work sixty to eighty hours per week because, he says, “You’re nobody here at $10 million.” Another executive gets right to the point, saying, “Here, the top 1 percent chases the top one-tenth of 1 percent, and the top one-tenth of 1 percent
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chases the top one-one-hundredth of 1 percent.”
This sort of thinking isn’t limited to Silicon Valley. A BBC report from September 2003 reported, “Well-off is the new poor.” Dr. Clive Hamilton, a visiting scholar at Cambridge University, set out to study the “suffering rich” and found that four of every ten people earning over £50,000 (roughly $80,000 at the time) felt “deprived.” Hamilton concluded, “The real concerns of yesterday’s poor have become the imagined concerns of today’s rich.” Another recent survey in the United States found that 45 percent of those with a net worth (excluding their home) over $1 million were worried about running out of money before they died. Over one-third of those with more than $5 million had the same concern.18
“Affluenza” (a.k.a. luxury fever) is not an eternal affliction of the human animal, as some would have us believe. It is an effect of wealth disparities that arose with agriculture. Still, even in modern societies, we sometimes find echoes of the ancient egalitarianism of our ancestors.
In the early 1960s, a physician named Stewart Wolf heard about a town of Italian immigrants and their descendants in northeast Pennsylvania where heart disease was practically unknown. Wolf decided to take a closer look at the town, Roseto. He found that almost no one under age fifty-five showed symptoms of heart disease. Men over sixty-five suffered about half the number of heart problems expected of average Americans. The overall death rate in Roseto was about one-third below national averages.
After conducting research that carefully excluded factors such as exercise, diet, and regional variables like pollution levels, Wolf and sociologist John Bruhn concluded that the major factor keeping folks in Roseto healthier longer was
Noting that Roseto’s egalitarian social bonds were already breaking down in the mid-1960s, Wolf and Bruhn predicted that within a generation, the town’s mortality rates would start to shift upward. In follow-up studies they conducted 25 years later, they reported, “The most striking social change was a widespread rejection of a long standing taboo against ostentation,” and that “sharing, once typical of Roseto, had given way to competition.” Rates of both heart disease and stroke had doubled in a generation.19
Among foragers, where property is shared, poverty tends to be a nonissue. In his classic book
But the wealth of civilization is material. After reading every word of the