Long focused on the impact of live theater, Stalin had not grasped the full power of film immediately.157 But Shumyatsky had persisted, and goaded the party to issue a directive to film all major events in the USSR, design handheld cameras to be put into wide production, and have regional officials treat newsreels the way they treated the press. Stalin began to review the newsreels at the Kremlin cinema sessions.158 But it had really been Chapayev that transformed him—a person accustomed to working with written texts—from someone who occasionally viewed films for diversion to their executive producer, from the backgrounds of scenes to the dialogue and score. The dictator played a decisive role in supporting not just subjects of political import but also farce. In that regard, an enormous breakthrough was wrought by a young assistant to the virtuoso Sergei Eisenstein, after the latter’s scandalous failure to finish a film in Mexico.159 Shumyatsky had suggested that Eisenstein next make a Soviet comedy, but the director showed little interest. But his assistant, Grigory Alexandrov, using every Hollywood trick he had learned in their travels, cowrote and directed Jolly Fellows, which became a smash hit.160
Stalin’s inner circle had divided over the appropriateness of comedy. When Shumyatsky was set to premiere Jolly Fellows in the Kremlin, Voroshilov, who had seen it, stated, “It’s an interesting, jolly, thoroughly musical film featuring Utyosov and his jazz.” Kaganovich objected that Utyosov had no voice; Zhdanov complained that Utyosov was a master only of criminal underworld songs. “You’ll see,” Voroshilov countered, “he’s a very gifted actor, an extraordinary humorist, and sings delightfully in the film.” He was right. “Brilliantly conceived,” Stalin said to Voroshilov after viewing one scene with a jazz orchestra rehearsal that devolves into a hilarious fight, and another with collective farm livestock run amok. “The film allows you to relax in an interesting, entertaining fashion. We experienced the exact feeling one has after a day off. It’s the first time I have experienced such a feeling from viewing our films, among which have been very good ones.” After watching another film, Stalin returned to discussion of Jolly Fellows, lauding the bold acting of the female lead, Lyubov Orlova, and male lead, Utyosov, as well as the excellent jazz. “He talked about the songs,” Shumyatsky wrote. “Turning to comrade Voroshilov, he pointed out that the march would go to the masses, and began to recall the melody and ask about the words.”161
A new genre, the Soviet musical comedy, was born.162 Shumyatsky’s determination had paid off.163 He had witnessed a live performance of Utyosov’s band—whose musicians sang, danced, and acted—and had suggested they team up with the director Alexandrov. Utyosov, for his part, had insisted on music by Isaac Dunayevsky (b. 1900), a graduate of the Kharkov Conservatory who had made a name for himself at the Moscow Satire Theater and more recently the Leningrad Music Hall. Vasily Lebedev-Kumach (b. 1898), the son of a Moscow cobbler and himself a writer at the satirical periodical Crocodile, composed the lyrics. When ideologues attacked the resulting work, Shumyatsky galvanized Stalin’s support.164 Jolly Fellows had gone into final editing, following the dictator’s suggestions, but its public opening was delayed by Kirov’s assassination. It premiered publicly on December 25, at Moscow’s Shock Worker cinema, where Orlova, Utyosov, and Alexandrov were in the audience. A banquet followed at the Metropole. General release took place in January 1935, and soon an astonishing 6,000 copies of the film were in circulation Union-wide. The publicity campaign, unprecedented for the Soviet Union, borrowed American techniques, with postcards of scenes from the film and phonographic records of the songs. Shumyatsky even had sheet music of the score published with an attractive cover, and there were tie-in cookies from the baking trust and cigarettes from the tobacco trust. The film’s stars featured in radio appearances.
