Официальное представление компьютера Macintosh
Apple Special Event for the Macintosh. 1984. January.
Завет «Мака»
Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:
http://americanhistory.si.edu/collections/comphist/sj1.html
Дерзкое заявление
Steve Kemper. Steve Jobs and Jeff Bezos Meet «Ginger» // Code Name Ginger. Harvard Business School. Working Knowledge for Business Leaders. 2003. June 16. URL:
http://hbswk.hbs.edu/archive/3533.html
Маркетинг
…Моя мечта состоит в том…
Sculley John, Byrne John A. Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future. New York: HarperCollins, 1987.
…Проблема заключается в конкуренции с пиратами…
Media Interview. Apple Expo Paris. 2005. September 20.
Инновационный дефицит в компании Microsoft
…Компании Microsoft не хватает вкуса…
Triumph of the Nerds. Transcript from the television program. PBS. Airdate: 1996. June. URL:
http://www.pbs.org/nerds/part3.html
…К сожалению, я не верю в то…
Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 1994. № 684. June 16. URL:
http://www.rollingstone.com/culture/news/steve-jobs-in-1994-the-rolling-stone-interview-20110117
Недальновидность компании Microsoft
Lohr Steve. Creating Jobs: Apple’s Founder Goes Home Again // New York Times Magazine. 1997. January 12. URL:
http://partners.nytimes.com/library/cyber/week/011897jobs.html?scp=1&sq=steve%20jobs%20apple’%20founder%20goes%20home%20again&st=cse
Подмена ценностей
Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.
Ошибки
D8 Conference: All Things Digital. Rancho Palo Verdes, CA. 2010. June 1–3.
Деньги
…Инновации не связаны с тем…
Kirkpatrick David, Maroney Tyler. The Second Coming of Apple Through a Magical Fusion of Man – Steve Jobs– and Company, Apple Is Becoming Itself Again: The Little Anticompany That Could // CNNMoney/Fortune. 1998. November 9. URL: http://money.cnn.com/magazines/fortune/fortune_archive/1998/11/09/250834/index.htm
…Когда мне исполнилось 23 года…
Triumph of the Nerds. Transcript from the television program. PBS. Airdate: 1996. June. URL:
http://www.pbs.org/nerds/part3.html
Мотивация персонала
…В большинстве компаний…
Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.
…В основе компьютера Macintosh…
Macworld. 1984. № 1. February. URL:
http://www.macworld.com/article/29181/2004/02/themacturns20jobs.html
Мотивация
…Что тебе интереснее…
Sculley John, Byrne John A. Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future. New York: HarperCollins, 1987.
…Лучше пойти в пираты…
Sculley John, Byrne John A. Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future. New York: HarperCollins, 1987.
…Можно потратить миллиарды долларов…
Booth Cathy, Jackson David S., Marchant Valerie. Steve’s Job: Restart Apple // Time. 1997. August 18. URL:
http://www.time.com/time/magazine/article/0,9171,986849-3,00.html
Команда и необходимость в ней
Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:
http://americanhistory.si.edu/collections/comphist/sj1.html
Нетбук
Apple’s Launch Event for iPad 1. Yerba Buena Center For the Arts. San Francisco. 2010. January 27.
Новый продукт: презентация iPad 2
Apple’s Launch Event for iPad 2. Yerba Buena Center For the Arts. San Francisco. 2011. March 2.
