Amy, what happens now when you smell a cigarette? Amy: It's different. It's hard for me to say how it's different. Now when I smell it I want to put it down, instead of smoking it.

Brains don't learn to get results; they learn to go in directions. Amy had learned one set of behaviors; "Would you like a cigarette" — "Yes" — light up and puff. Chairs can't learn to do that. It's quite an accomplishment to learn something like that so thoroughly that no one could influence it for years. She has just used that same ability to learn to go somewhere else.

When you start beginning to use your brain to get it to do what you want it to do, you have to rigorously set up the direction you want it to go, and you need to do it ahead of time. Disappointment is not the only thing that requires adequate planning. Everything else does, too. Without adequate planning you become compulsed to do things you don't want to do: to show yourself old memories and feel bad about them, to do things that destroy your body, to yell at people you love, to act like a mouse when you're furious. . . .

All those things can be changed, but not while you're in the situation. You can reprogram yourself later, or you can program yourself ahead of time. Brains aren't designed to get results; they learn to go in directions. If you know how the brain works, you can set your own directions. If you don't, then someone else will.

What I've just taught you is what I often do in a one–day or two–day seminar. The "standard" swish pattern is something that somebody can grab hold of and use, and it will work more often than not. But it doesn't demonstrate to me any competent understanding of what the underlying pattern is. If you give anyone a cookbook, he can bake a cake. But if you give a chef a cookbook, he'll come up with a better product. A really fine chef knows things about the chemistry of cooking that guide what he does and how he does it. He knows what the egg whites are doing in there; he know what their function is. To a chef, it isn't just a matter of throwing a bunch of stuff together and whipping it up. He knows that certain things make things gel into a certain consistency, certain things have to be added in a particular order, and certain other ingredients have to do with changing the flavor in one way or another.

The same thing is true when you begin to use the swish pattern. As a first step toward becoming a chef, I want you to try using the swish pattern again, but find out what happens if you change one element. Last time we used the submodalities of size, brightness and association/dissociation as the elements that change as one picture swishes to the other.

Two of those elements, size and brightness, are elements that change continuously over a range. Anything that can be changed gradually is called an analogue variable. Association/dissociation is what we call a digital variable, because it's either one or the other. You are either inside of an experience, or outside of it; you don't gradually go from one to the other. Association/dissociation will always be one element of the swish. The other two analogue elements can be any two elements that have a powerful effect for the person.

This time I want you to keep everything the same, except you'll use distance instead of size. The first picture will start out bright and close. The second picture will start out dark and far away, and then it will quickly come closer as it brightens, while the first picture recedes into the distance and darkens. This is a fairly small change, and to some of you it may not seem different at all, since size and closeness are strongly correlated. But it is a first step toward teaching you how to use the swish pattern in a much more general and flexible way. Take another fifteen minutes to do the swish with distance, instead of size.

Did using distance rather than size make a difference for some of you? You can use any submodality distinctions to do the swish, but it will only work well if the distinctions you use are subjectively powerful to the person you are working with. Brightness and size are powerful for most people, so the version I taught you first will work more often than not. Distance is another submodality that is important to many people, so I had you try that one next. But if size, brightness, and distance aren't important to the person, then you have to find out which submodalities are impactful, and design a swish using those.

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