In 1308 Venice fought on the mainland in order to maintain its commercial rights within Ferrara and gain control over the Po. It allied itself with Florence and Bologna in order to fight back the expansive policies of Verona, and in the process captured much mainland territory. It fought against Padua and by its victory gained the provinces of Treviso and Bassano as well as the city of Padua itself. It won Verona and Vicenza. The Italian cities that came under Venetian domination were not subjugated. Venetian civil and military commanders were dispatched to the cities, but municipal government continued in the familiar fashion. The Venetian ruling class had a genius for administration and government. Its power was neither too lax nor too onerous. There are some indications of an imperial style but in the colonies overseas the rulers were blended within the native landscape. There was no ruling ideology of conquest. There was no attempt to impose new standards of value or new principles of belief. They came not as conquerors or as missionaries but, essentially, as traders. Their true belief was in the efficacy of commerce. They were a very practical people. They were unpopular enough, but they were resented rather than hated.
It would be wrong to assume, however, that there was no internal discontent. The immediate fact of conquest was, for the conquered, hard to bear. The example of Crete is representative. The lands of the local Byzantine magnates were expropriated, and given to Venetians. There were neither finances nor resources to maintain a standing army on the island, so a number of Venetian patricians were sent out as colonisers who retained their lands as fiefdoms on condition that they defended them. These Venetians tended to inhabit the towns and cities of the island. They were accustomed to cities. Cities were their natural habitat. In due course a predominantly agricultural economy was in part turned towards urban trade, trade directed almost exclusively to the mother-city. And of course the Venetian authorities imposed heavy taxation upon every transaction. They encouraged trade for the purpose of exploiting it. Yet merchants began to flourish on the island. There was also a growing market for the wares of Cretan icon-painters. It has been estimated that 95 per cent of the icon-painters, throughout the Venetian empire, originally came from the island.
The Venetian strategy was to remodel the governance of the island on the example of Venice herself. Crete was divided into
Venice saw itself as the natural heir to Byzantium. There was no sudden disruption but, instead, an orderly transition. The religious traditions and the public ceremonies of the old empire were appropriated and adapted. As always Venice lived by assimilation. The example of Crete is again instructive. The ecclesiastical rites of the Latin Church, in ceremonies and processions, were moulded with the rites of the Greek Church. The Venetians adopted the cult of the local saint of the island, Titus. So there were no religious wars. The Venetians were not like the Spanish. There were endless reconciliations and compromises, simply in order to maintain the momentum of what was essentially a vast trading regime. Cretans married Venetians. Venetian merchants migrated to Crete. Cretan scholars and painters migrated to Venice. A new culture emerged, of the West and of the East. After the fall of Byzantium Crete became the centre of Hellenism in the West. There were, naturally enough, influences of opposite tendency. There are still Venetian dialect words embedded in modern Greek, among them the words for steel, armada, velvet, the acacia tree and the wedding ring. Indeed there was a revival of Greek letters under Venetian rule. It was Venice, rather than Byzantium, that preserved native Greek culture in the early modern period. Its poetry was composed by men whose political, racial, spiritual and cultural allegiances were to Venice.