• De Balanzo Bono C., Serrano Abad N. Fundamentals for the construction of an advertising communication model from the neuroscience perspective // International Communication Conference Malaga University. Spain. 2010.
• Fallani F. D. V. [et al.] Structure of the cortical networks during successful memory encoding in TV commercials // Clinical Neurophysiology. 2008. Vol. 119. P. 2231–2237.
• Fisher C. E., Chin L., Klitzman R. Defining neuromarketing: practices and profesional challenges // Harvard Review of Psychiatry. 2010. Vol. 18. № 4. P. 230–237.
• Gill R. S. An eye-tracking study investigating the effects of in-store marketing on brand salience. University of Leicester. 2011. MBA Thesis.
• Gottleib J. From thought to action: The Parietal Cortex as a bridge between Perception, Action and Cognition // Neuron Review. 2007. Vol. 53. P. 9–16.
• Greenfield S. Tomorrow’s People: How 21st Century technology is changing the way we think and feel // Penguin. 2003.
• Heath R. Low involvement processing: a new model of brands and advertising // International Journal of Advertising. 2000. Vol. 19. № 3. P. 287–298.
• Heath R., Feldwick P. 50 years using the wrong model of advertising // International Journal of Market Research. 1999. Vol. 50. Issue 1. P. 29–59.
• Huang R. S., Dawes J. Price promotions: How much volume is discounted that would sell anyway at the normal price? // Report 43 for Corporate Members. Ehrenberg-Bass Institute for Marketing Science. 2007. December.
• Knutson B. [et al.] Neural predictors of purchases // Neuron. 2007. Vol. 53. № 1. P. 147–156.
• Kraulis R. J. The control of voluntary eye movements: New Perspectives // The Neuroscientist. 2005. Vol. 11. P. 124–137.
• Krugman H. E. The impact of television advertising: learning without involvement // Public Opinion Quarterly. 1965. Vol. 29. № 3. P. 349–356.
• Krugman H. E. Brain wave measures of media involvement // Journal of Advertising Research. 1971. Vol. 11. P. 3–9.
• Krugman H. E. Memory without recall, exposure without perception // Journal of Advertising Research. 1979. Vol. 17. P. 3–10.
• Lamme V. A. F., Roelfsema P. R. The distinct modes of vision offered by feedforward and recurrent processing. Trends in Neurosciences. 2000. Vol. 23. № 66. P. 530–558.
• Lang A. Involuntary attention ad psycho physiological arousal evoked by structural features and mild emotions in TV commercials // Communication Research. 1990. Vol. 17. № 3. P. 275–299.
• Miller M. B., Gazzaniga M. S. Creating false memories for visual scenes // Neuropsychologia. 1998. Vol. 36. № 6. P. 513–520.
• Moore T., Armstrong K. M., Fallah F. Visuomotor origins of covert spatial attention // Neuron. 2003. Vol. 40. P. 671–683.
• Morris J. D. [et al.] The power of affect: predicting intention // Journal of Advertising Research. 2002. Vol. 42. № 3. P. 7–17.
• Mcclure S. [et al.] Neural correlates of behavioural preference for culturally familiar drinks // Neuron. 2004. Vol. 44. P. 379–387.
• Norman H., Romaniuk J., Riebe E. 100 per cent brand loyals exposed // Report 35 for Corporate Members. Ehrenberg-Bass Institute for Marketing Science. 2005.
• Ohme R., Reykowska D., Wiener C. A. Application of frontal EEG asymmetry to advertising research: Sony Bravia case // Journal of economical psychology. Special edition: Decision in neuroscience.
• Rayner K. Eye Movements in Reading and Information Processing: 20 years of research // Psychological Bulletin. 1998. Vol. 124. № 3. P. 372–422.
• Roediger H. L., Mcdermott K. B. Creating False Memories: Remembering words not presented in lists // Journal of Experimental Psychology: Learning, memory and cognition. 1995. Vol. 21. № 4. P. 803–814.
• Romaniuk J., Sharp B. Where knowledge of your brand resides: The Pareto Share of brand knowledge // Report 44 for Corporate Members. Ehrenberg-Bass Institute for Marketing Science. 2008. May.
• Rothschild M. L., Hyun Y. J. Predicting memory for components of TV commercials from EEG // Journal of consumer research. 1990. Vol. 16. № 4. P. 472–478.
• Rothschild M. L. [et al.] EEG activity and the processing of television commercials // Communication Research. 1986. Vol. 13. № 2. P. 182–220.
• Sharp B. How brands compete // Report 39 for Corporate Members. Ehrenberg-Bass Institute for Marketing Science. 2006.
