• Siefert C. [et al.] Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing // International Journal of Advertising. 2008. Vol. 27. № 3. P. 293–303.
• Silberstein R. B. The steady state visually evoked potential as a window into brain functional connectivity associated with cognition // International Journal of Psychophysiology. 2006. Vol. 61. № 3. P. 317–317.
• Silberstein R. B., Nield G. E. Brain activity correlates of consumer brand choice shift associated with television advertising // International Journal of Advertising. 2008. Vol. 27. № 3. P. 359–380.
• Squire L. R. Memory and the Hippocampus: A Synthesis from findings with rats, monkeys and humans // Psychological Review. 1992. Vol. 99. № 2. P. 195–231.
• SoltanI M., Knight R. T. Neural origins of the P300 // Critical Reviews in Neurobiology. 2000. Vol. 14. № 3–4. P. 199–204.
• Srull T. K. Affect and memory: the impact of affective reactions in advertising on the representation of product information in memory // Advances in Consumer Research. 1983. Vol. 10. № 1. P. 520–524.
• Vaktratsas D., Ambler T. How advertising works: what do we really know // Journal of Marketing. 2009. Vol. 63. P. 26–43.
• Vaugh R. How advertising works: a planning model revisited // Journal of Advertising Research. 1980. Vol. 20. P. 27–33.
• Weinstein S., Apple V., Weinstein C. Brain activity responses to magazine and television advertising // Journal of Advertising Research. 1980. Vol. 20. P. 57–63.