Наука мудрости полностью

17. Когнитивный диссонанс. Festinger, L. (1957). The theory of cognitive dissonance.

18. Снятие диссонанса после принятия решений. Brehm, J. (1956). Post-decision changes in the desirability of alternatives. Journal of Abnormal and Social Psychology, 52, 384–389. Sharot, T., Velasquez, C.M. & Dolen, R.J. (2010). Do decisions shape preference? Evidence from blind choice. Psychological Science, 21, 1231–1235.

19. Снятие диссонанса на скачках. Knox, R.E. & Inkster, J.A. (1968). Postdecision dissonance at post-time. Journal of Personality and Social Psychology, 8, 319–323.

20. Снятие диссонанса на избирательном участке. Regan, D.T. & Kilduff, M. (1988). Optimism about elections: Dissonance reduction at the ballot box. Political Psychology, 9, 101–107.

21. Отрицательные последствия «сохранения свободы выбора». Gilbert, D.T. & Ebert, J.E.J. (2002). Decisions and revisions: The affective forecasting of changeable outcomes. Journal of Personality and Social Psychology, 82, 503–514.

22. Ложь, диссонанс и снятие диссонанса. Festinger, L. & Carlsmith, J.M. (1959). Cognitive consequences of forced compliance. Journal of Abnormal and Social Psychology, 47, 382–389.

23. Воспитание детей и диссонанс. Eibach, R.P. & Mock, S.E. (2011). Idealizing parenthood to rationalize parental investments. Psychological Science, 22, 203-208.

24. Эффект ИКЕА. Norton, M.I, Mochon, D. & Ariely, D. (2012). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22, 453–460.

25. Обычная и распродажная цена. Doob, A.N., Carlsmith, J.M., Freedman, J.L., Landauer, T.K. & Tom, S., Jr. (1969). The effect of initial selling price on subsequent sales. Journal of Personality and Social Psychology, 11, 345–350.

26. Энергетические напитки. Shiv, B., Carmon, Z. & Ariely, D. (2005). Placebo effects of marketing actions: Consumers may get what they pay for. Journal of Marketing Research, 42, 383–393.

27. Дегустация вина и томография. Plassmann, H., O’Doherty, Shiv, B. & Rangel, A. (2008). Marketing actions can modulate neural representations of experienced pleasantness. Proceedings of the National Academy of Sciences, 105, 1050–1054.

28. Талмуд. Трактат Санхедрин 105 B.

29. Вознаграждение за участие в математических играх. Greene, D., Sternberg, B. & Lepper, M. R. (1976). Overjustification in a token economy. Journal of Personality and Social Psychology, 34, 1219–1234.

30. Исследование с фломастерами. Lepper, M.R., Greene, D. & Nisbett, R.E. (1973). Undermining children’s intrinsic interest with extrinsic reward: A test of the overjustification hypothesis. Journal of Personality and Social Psychology, 28, 129–137.

31. Голосовать или быть избирателем. Bryan, C.J., Walton, G.M., Rogers, T. & Dweck, C.S. (2011). Motivating voter turnout by invoking the self. Proceedings of the National Academy of Sciences, 108, 12653–12656.

32. Глаза и пожертвования в «ящик честности». Bateson, M., Nettle, D. & Roberts, G. (2006). Cues of being watched enhance cooperation in a real-world setting. Biology Letters, 2, 412–414.

33. Глаза и количество мусора. Ernest-Jones, M., Nettle, D. & Bateson, M. (2011). Effects of eye images on everyday cooperative behavior: A field experiment. Evolution and Human Behavior, 32, 172–178.

34. Банальность зла. Arendt, H. (1963). Eichmann in Jerusalem: A report on the banality of evil. New York: Viking Press.

35. Неадекватность тезиса о банальности зла? См.: Cesarani, D. (2006). Becoming Eichmann: Rethinking the life, crimes and trial of a “desk murderer”. Cambridge, MA: Da Capo Press. Goldhagen, D.J. (1996). Hitler’s willing executioners: Ordinary Germans and the Holocaust.

36. Ничем не примечательная жизнь большинства рядовых виновников Холокоста. Browning, C.R. (1992). Ordinary men: Reserve Police Battalion 101 and the final solution in Poland. New York: Aaron Asher. Lifton, R.J. (1986). The Nazi doctors: Medical killing and the psychology of genocide. New York: Basic Books.