Zamość made economic sense. It was settled by large numbers of Hispanic Jews, Italians, Scots, Armenians, Turks and Germans, who provided everything from medical facilities to a cannon foundry, from jewellery to printing presses. By endowing his domain with a capital city, Zamoyski turned it into a self-sufficient state, and all the profits, levies and dues which would otherwise have gone to the royal cities or the treasury went into his own pocket. The idea was widely copied. In 1594 the Żółkiewski family founded their administrative capital of Żółkiew, which by 1634 when it passed to the Sobieski was a flourishing centre with fifteen different guilds. Soon every magnate was building a private town for himself, a trend that undermined the position of the existing towns and cities.
Zamość is nevertheless unique. It is a model of Polish Renaissance-Mannerist style, but its purpose was not merely to achieve beauty. It was to combine functionalism with aesthetic perfection in order to create the ideal environment. Every element was of importance, and if there was one that overshadowed the others, it was probably the university, opened in 1594, which would, it was assumed, produce the ideal citizen.
This belief that utopia could be built was the product of more than a century of prosperity and security, of political self-confidence based on the civil liberties of the citizen, and of an impressive legacy of political and social thought which continued to develop and spread through the printed word. There may not have been very much awaiting publication when the first press was set up at Kraków in 1473, but by the early 1500s the urge to publish was evidenced by the proliferation of presses in provincial cities. While originally legislation demanded that all books be passed by the Rector of the Jagiellon University, the executionist movement won a notable victory in 1539 by obtaining a royal decree on the absolute freedom of the press.
Only a fraction of the existing literary heritage was in the vernacular, which was still orthographically inchoate and marked by regional variation. Atlases and geographical works published between 1500 and 1520, and works on the history of Poland that appeared in the following decades, helped to standardise the spelling of place-names. The publication of large numbers of books in Polish from the 1520s imposed uniformity of spelling and grammar. In 1534 Stefan Falimirz published the first Polish medical dictionary; in 1565 Stanisław Grzepski of the Jagiellon University published his technical handbook
The most striking aspect of Polish thought at the time was the preoccupation with public affairs and government. The discussion on the Polish body politic was opened by Jan Ostroróg with his
Most of this literature was idealistic, and, like the work of the eighteenth-century