This emphasis on death and destruction set the pace for what followed. The success of the programmes was beyond the planners’ wildest dreams. These fleeting glimpses of smoke-crossed battlegrounds, with their burntout tanks and landing craft, had whetted an enormous appetite. More and more camera crews were readied, and an army of military historians deployed to establish the exact time at which Bastogne was relieved, the victory flags hoisted above Mount Suribachi and the Reichstag.
Within a year a dozen programmes each week brought to three billion viewers the highlights of World War II and the subsequent decades, all transmitted as they actually occurred. Night after night, somewhere around the world, John F. Kennedy was shot dead in Dealey Plaza, atom bombs exploded over Hiroshima and Nagasaki, Adolf Hitler committed suicide in the ruins of his Berlin bunker.
After this success the television companies moved back to the 1914-18 War, ready to reap an even richer harvest of audience ratings from the killing grounds of Passchendaele and Verdun. To their surprise, however, the glimpses of this mud- and shell-filled universe were a dismal failure compared with the great technological battles of World War II being transmitted live at the same time on rival channels from the carrier decks of the Philippine Sea and the thousand-bomber raids over Essen and Dusseldorf.
One sequence alone from World War I quickened the viewers’ jaded palates — a cavalry charge by Uhlans of the German Imperial Army. Riding over the barbed wire on their splendid mounts, white plumes flying above the mud, these lance-wielding horsemen brought to a billion war-weary TV screens the magic of pageantry and costume. At a moment when it might have faltered, Time Vision was saved by the epaulette and the cuirass.
Immediately, camera crews began to travel back into the nineteenth century. World Wars I and II faded from the screen. Within a few months viewers saw the coronation of Queen Victoria, the assassination of Lincoln and the siege of the Alamo.
As a climax to this season of instant history, the great Time Vision Corporations of Europe and North America collaborated on their most spectacular broadcast to date — a live coverage of the defeat of Napoleon Bonaparte at the Battle of Waterloo.
While making their preparations the two companies made a discovery that was to have far-reaching consequences for the whole history of Time Vision. During their visits to the battle (insulated from the shot and fury by the invisible walls of their time capsules) the producers found that there were fewer combatants actually present than described by the historians of the day. Whatever the immense political consequences of the defeat of Napoleonic France, the battle itself was a disappointing affair, a few thousand march-wearied troops engaged in sporadic rifle and artillery duels.
An emergency conference of programme chiefs discussed this failure of Waterloo to live up to its reputation. Senior producers revisited the battlefield, leaving their capsules to wander in disguise among the exhausted soldiery. The prospect of the lowest audience ratings in the history of Time Vision seemed hourly more imminent.
At this crisis-point some nameless assistant producer came up with a remarkable idea. Rather than sit back helplessly behind their cameras, the Time Vision companies should step in themselves, he suggested, lending their vast expertise and resources to heightening the drama of the battle. More extras — that is, mercenaries recruited from the nearby farming communities — could be thrown into the fray, supplies of powder and shot, distributed to the empty guns, and the entire choreography of the battle re-vamped by the military consultants in the editorial departments. ‘History,’ he concluded, ‘is just a first draft screenplay.’
This suggestion of re-making history to boost its audience appeal was seized upon. Equipped with a lavish supply of gold coinage, agents of the television companies moved across the Belgian and North German plains, hiring thousands of mercenaries (at the standard rate for TV extras of fifty dollars per day on location, regardless of rank, seventy-five dollars for a speaking part). The relief column of the Prussian General BlUcher, reputed by historians to be many thousand strong and to have decisively turned the battle against Napoleon, was in fact found to be a puny force of brigade strength. Within a few days thousands of eager recruits flocked to the colours, antibiotics secretly administered to polluted water supplies cured a squadron of cavalry hunters suffering from anthrax, and a complete artillery brigade threatened with typhus was put on its feet by a massive dose of chloromycetin.