I thought that she must be spending time with Pasquale, who had always had opinions like that. I thought that maybe their relationship had been strengthened by the fact that Pasquale was engaged to Ada, who worked in the old grocery, and was the brother of Carmen, who worked with her in the new one. I went home dissatisfied, struggling to hold off an old childhood feeling, from the period when I suffered because Lila and Carmela had become friends and tried to exclude me. I calmed myself down by studying until very late.
One night as I was reading
I read and reread it, I can still recall a few lines: “The young women who manage the friendly shop in Piazza dei Martiri did not want to reveal the name of the artist. A pity. Whoever invented that anomalous mixture of photography and color has an avant-garde imagination that, with sublime ingenuity but also with unusual energy, subdues the material to the urgent needs of an intimate, potent grief.” Otherwise, it had generous praise for the shoe store, “an important sign of the dynamism that, in recent years, has invested Neapolitan entrepreneurial endeavors.”
I didn’t sleep a wink.
After school I hurried to find Lila. The shop was empty, Carmen had gone home to her mother, Giuseppina, who wasn’t well, Lila was on the phone with a local supplier who had not delivered mozzarella or provolone or I don’t remember what. I heard her shout, curse, I was upset. I thought maybe the man at the other end was old, he would be insulted, he would send one of his sons to take revenge. I thought: Why does she always overdo it? When she got off the phone she gave a snort of contempt and turned to me to apologize: “If I don’t act like that, they won’t even listen to me.”
I showed her the newspaper. She gave it a distracted glance, said, “I know about it.” She explained that it had been an initiative of Michele Solara’s, carried out as usual without consulting anyone. Look, she said, and went to the cash register, took out of the drawer a couple of creased clippings, handed them to me. Those, too, were about the shop in Piazza dei Martiri. One was a small article in
“Did you see the signature?” Lila asked, teasingly.
The article in
“Yes.”
“And what do you say?”
“What should I say?”
“Like father like son, you should say.”
She laughed mirthlessly. She explained that, seeing the growing success of Cerullo shoes and the Solara shop, Michele had decided to publicize the business and had distributed a few gratuities here and there, thanks to which the city newspapers had promptly come out with admiring articles. Advertising, in other words. Paid for. Pointless even to read. In those articles, she said, there was not a single true word.
I was disappointed. I didn’t like the way she belittled the newspapers, which I was diligently trying to read, sacrificing sleep. And I didn’t like her emphasis on the relationship between Nino and the author of the two articles. What need was there to associate Nino with his father, a pompous fabricator of factitious phrases?
30.
Yet it was thanks to those phrases that in a short time the Solaras’ shop and Cerullo shoes became more successful. Gigliola and Pinuccia boasted a lot about how they had been quoted in the papers, but the success did not diminish their rivalry and each went on to give herself the credit for the shop’s fortunes, and began to consider the other an obstacle to further successes. On a single point they continued to agree: Lila’s panel was an abomination. They were rude to anyone who, in a refined little voice, stopped in just to have a look at it. And they framed the articles from