Venice: Pure City полностью

A steady supply of paintings was despatched along the trade routes of the city, on both sides of the Adriatic; in a literal sense art followed commerce. The establishment of trade between Venice and the Netherlands, for example, heralded the profitable interchange between two schools of painting. When Venice and Germany joined in commerce, they also joined in art. The good citizens of Augsburg and Salzburg had many paintings of the Venetian school; the collectors of Venice possessed many works from German and Netherlandish painters.

There was also a market for “utility art,” with panel paintings used as devotional props and easel paintings as interior decoration. The material, rather than aesthetic, quality of the work was the important consideration. By the sixteenth century there were already “dealers” operating in Venice, mediating between artist and client, or between seller and purchaser. The contracts drawn up between consumer and supplier often specified the amount of gold, or expensive pigment, to be employed in any one painting. They ordained the nature, as well as the dimensions, of the work. They included a “deadline” for completion as well as penalty clauses for late delivery. Some contracts even included a clause in which the artist agreed to surpass the work of another named artist. Tintoretto, from a family of dyers, had all the skills of the merchant. He habitually undercut the prices of his rivals, thus assuring a steady supply of commissions. He worked quickly as well as cheaply. The letters of Titian are filled with money matters, with haggling and demanding and complaining. Canaletto, two centuries later, was a master of the export trade. Tiepolo concentrated upon the production of historical and allegorical painting on the very good grounds that only they provided him with a reasonable profit margin.

There was a passion for collecting in Venice; anything, from Roman coins to freaks of nature, could be taken up and placed in cabinets or cupboards. So the city could become a market in another sense. Private collecting was a Venetian phenomenon of the sixteenth and seventeenth centuries. It created new forms of demand, and new methods of accumulation; it made the act of possession intrinsically worthwhile. The consumer could pose as the connoisseur. The sybarite could become a humanist saint. He was called a virtuoso. The first known collections were Venetian, dating from the fourteenth century. But the obsession with studioli or curiosity shops just grew and grew. The collection of the Venetian patrician Andrea Vendramin included sculptures and medals, urns and gems, lamps and shells, plants and manuscripts, costumes and mummified animals. The whole world could be purchased and displayed. Another Venetian patrician, Federigo Contarini, aspired to possess a specimen of every thing or being ever created; in this, of course, he could not be assured of success. During the course of the seventeenth century possession became more specific and specialised. There was a market for antiquities and a market for landscape paintings; there was a market in natural marvels, such as the many-headed hydra valued at six thousand ducats, and a market in ancient musical instruments. Coins and medals were also popular. The collection of Apostolo Zeno, for example, contained 5,900 medals. We must never forget, however, the commercial instinct of the Venetians. Zeno’s medals were a financial investment as well as a scholarly marvel. A collection could also be a portfolio. That is perhaps why it was an enduring, as well as a widespread, passion in the city. The last great Venetian collector, Conte Vittorio Cini, died in 1977.

Niccolò Serpetro’s Marketplace of Natural Marvels was published in Venice in 1653 with the entirely appropriate notion of placing the curiosities of nature in an imaginary piazza not unlike Saint Mark’s Square; here, amid the porticos and shops and stalls, the wonders of the world could be purchased. The market is the metaphor, and the reality. Everything is on display. The display, rather than any intrinsic worth, is the point. Serpetro’s imagined world was recreated in the late eighteenth century, when a great wooden oval was constructed in Saint Mark’s Square entirely for the display of goods. The Venetians were celebrated for their skill at window-dressing, and created the first glass shopfronts in the world. So their markets were great exhibitions. From the fairs of the twelfth century onwards, the goods of the city were paraded. At a later date works of art were put up for sale in the square, classical and contemporary works hanging side by side in the open air. It is entirely appropriate that the Venice Biennales—of art, of film and of architecture—are still flourishing at the beginning of the twenty-first century. They are continuing a great tradition of showmanship.