<p>2</p><p>Price Formation and the Anticipation of Profits</p>

Perhaps from force of occupational habit, perhaps by virtue of the calm that is acquired by every important man who is consulted for his advice and who, knowing that he will keep control over the situation, sits back and lets his interlocutor flap and fluster, perhaps also in order to show to advantage the character of his head (which he believed to be Grecian, in spite of his whiskers), while something was being explained to him, M. de Norpois maintained an immobility of expression as absolute as if you had been speaking in front of some classical -and deaf - bust in a museum.

Marcel Proust, A la recherche du temps perdu

Linguistic exchange - a relation of communication between a sender and a receiver, based on enciphering and deciphering, and therefore on the implementation of a code or a generative competence - is also an economic exchange which is established within a particular symbolic relation of power between a producer, endowed with a certain linguistic capital, and a consumer (or a market), and which is capable of procuring a certain material or symbolic profit. In other words, utterances are not only (save in exceptional circumstances) signs to be understood and deciphered; they are also signs of wealth, intended to be evaluated and appreciated, and signs of authority, intended to be believed and obeyed. Quite apart from the literary (and especially poetic) uses of language, it is rare in everyday life for language to function as a pure instrument of communication. The pursuit of maximum informative efficiency is only exceptionally the

exclusive goal of linguistic production and the distinctly instrumental use of language which it implies generally clashes with the often unconscious pursuit of symbolic profit. For in addition to the information expressly declared, linguistic practice inevitably communicates information about the (differential) manner of communicating, i.e. about the expressive style, which, being perceived and appreciated with reference to the universe of theoretically or practically competing styles, takes on a social value and a symbolic efficacy.

Capital, Market and Price

Utterances receive their value (and their sense) only in their relation to a market, characterized by a particular law of price formation. The value of the utterance depends on the relation of power that is concretely established between the speakers’ linguistic competences, understood both as their capacity for production and as their capacity for appropriation and appreciation; it depends, in other words, on the capacity of the various agents involved in the exchange to impose the criteria of appreciation most favourable to their own products. This capacity is not determined in linguistic terms alone. It is certain that the relation between linguistic competences - which, as socially classified productive capacities, characterize socially classified linguistic units of production and, as capacities of appropriation and appreciation, define markets that are themselves socially classified - helps to determine the law of price formation that obtains in a particular exchange. But the linguistic relation of power is not completely determined by the prevailing linguistic forces alone: by virtue of the languages spoken, the speakers who use them and the groups defined by possession of the corresponding competence, the whole social structure is present in each interaction (and thereby in the discourse uttered). That is what is ignored by the interactionist perspective, which treats interaction as a closed world, forgetting that what happens between two persons - between an employer and an employee or, in a colonial situation, between a French speaker and an Arabic speaker or, in the post-colonial situation, between two members of the formerly colonized nation, one Arabicspeaking, one French-speaking - derives its particular form from the objective relation between the corresponding languages or usages, that is, between the groups who speak those languages.

The concern to return to the things themselves and to get a firmer

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