Despite the old mistrust between the classes, many of these magnates felt a strong desire for acceptance by the leaders of society. They did not want to join the aristocracy. But they did want to belong to the cultural elite, and they knew that their acceptance depended on their public service and philanthropy - above all, on their support for the arts. This condition was particularly important in Russia, where the cultural influence of the intelligentsia was far stronger than it was in the West. Whereas in America and many parts of Europe, money was
enough to become accepted in society, even if the old snobbish attitudes prevailed, Russia never shared the bourgeois cult of money, and its cultural elites were defined by a service ethic that placed a burden on the rich to use their wealth for the people's benefit. Noble clans like the Sheremetevs spent huge sums on charity. In the case of Dmitry Sheremetev these sums represented a quarter of his income, and became a major reason for his growing debts in the middle of the nineteenth century. But Moscow's leading merchants also took their charitable duties very earnestly indeed. Most of them belonged to the Old Belief, whose strict moral code (not unlike that of the Quakers) combined the principles of thrift, sobriety and private enterprise with a commitment to the public good. All the biggest merchant families assigned large chunks of their private wealth to philanthropic projects and artistic patronage. Savva Mamontov, the Moscow railway baron, became an opera impresario and a major patron of the 'World of Art', out of which the Ballets Russes emerged. He had been brought up by his father to believe that 'idleness is vice' and that 'work is not a virtue' but 'a simple and immutable responsibility, the fulfilment of one's debt in life'.90 Konstantin Stanislavsky, the co-founder of the Moscow Arts Theatre, was brought up with a similar attitude by his father, a Moscow merchant of the old school. Throughout the years from 1898 to 1917, when he acted and directed at the Moscow Arts, he carried on with business at his father's factories. Despite his immense wealth, Stanislavsky could not contribute much to the theatre's funds, because his father had allowed him only a modest income which did not allow him to 'indulge in whims'.91
These principles were nowhere more in evidence than in the life and work of Pavel Tretiakov, Russia's greatest private patron of the visual arts. The self-made textile baron came from a family of Old Believer merchants from the Zamoskvoreche. With his long beard, full-length Russian coat and square-toed boots, he cut the figure of an old-school patriarch. But while he adhered throughout his life to the moral code and customs of the Old Belief, he had broken out of its narrow cultural world at an early age. Because his father was opposed to education, he had taught himself by reading books and mixing in the student and artistic circles of Moscow. When he began to collect art, in the mid-1850s, Tretiakov bought mainly Western paintings, but he soon
realized that he lacked the expertise to judge their provenance, so, to avoid the risk of being swindled, he bought only Russian works from that point on. Over the next thirty years Tretiakov spent in excess of 1 million roubles on Russian art. His collection, when he left it to the city as the Tretiakov Museum in 1892, included an astonishing 1,276 Russian easel paintings - far more numerous than the Spanish paintings in the Prado (about 500) or the British ones in the National Gallery (335). This huge new source of private patronage was a vital boost for the Wanderers - young painters such as Ilya Repin and Ivan Kramskoi who had broken from the Academy of Arts in the early 1860s and, like the
