Tretiakov in business, the Wanderers in art - each sought to break free from the bureaucratic controls of St Petersburg; each looked to Moscow and the provinces for an independent market and identity. The Wanderers' name (in Russian, Peredvizhniki) derived from the travelling exhibitions organized by their collective in the 1870s.* Nurtured on the civic and Populist ideals of the 1860s, they toured the provinces with their exhibitions, usually financed out of their own pockets, to raise the public's consciousness of art. Sometimes they
*The word Peredvizhniki came from the Tovarishchestvo peredvizhnykb khu-dozhestvennykh vystavok (Collective of Travelling Art Exhibitions).
taught in country schools or set up their own art schools and museums, usually with the support of liberal noblemen in local government (the zemstvos) and the Populists. The impact of their tours was enormous. 'When the exhibitions came,' recalled a provincial resident, 'the sleepy country towns were diverted for a short while from their games of cards, their gossip and their boredom, and they breathed in the fresh current of free art. Debates and arguments arose on subjects about which the townfolk had never thought before.'93 Through this mission the Wanderers created a new market for their art. Local merchants funded public galleries that purchased canvases from the Wanderers and their many emulators in provincial towns. In this way the 'national style' of Moscow became the idiom of the provinces as well.
<p>7</p>Another merchant patron who helped to define the Moscow style in the late nineteenth and early twentieth centuries was the railway magnate Savva Mamontov. A Siberian by birth, Mamontov had moved as a boy to Moscow, where his father was involved as the principal investor in the building of the railway to Sergiev Posad. He fell in love with the place. Its bustling energy was the perfect complement to his creativity and go-ahead panache. Benois (the voice of refined St Petersburg) described Mamontov as 'grandiose and vulgar and dangerous'.94 He might have been describing Moscow, too.
Mamontov was not just a patron of the arts but an artistic figure in his own right. He studied singing in Milan, acted under Ostrovsky's own direction in The Storm, and wrote and directed plays himself. He was strongly influenced by the Populist ideas which circulated around Moscow in his youth. Art was to be for the education of the masses. As a monument to this ideal, he commissioned the artist Korovin to decorate his Moscow railway station (today the Yaroslav) with murals showing rural scenes from the northern provinces where his trains were bound. 'The eyes of the people must be trained to see beauty everywhere, in streets and railway stations,' Mamontov declared.95 His wife Elizaveta was also influenced by Populist ideas. In 1870 the couple purchased the Abramtsevo estate, set amidst the birchwood
forests near Sergiev Posad, sixty kilometres north-east of Moscow, where they set up an artists' colony with workshops to revive the local peasant crafts and manufacture artefacts for sale in Moscow at a special shop. It is ironic that these crafts were dying out as a result of the spread of factory goods by rail. For this was what had made the Mamontovs so rich.
