Abramtsevo was located in the heartland of historic Muscovy. It had previously belonged to the Aksakovs, the leading clan of the Slavophiles, and as an artists' colony it attempted to restore the 'authentic' (that is, folk-based) Russian style which the Slavophiles had prized. Artists flocked to it to learn from the old peasant handicrafts and assimilate their style to their own work. Korovin and the two Vasnetsovs, Polenova, Vrubel, Serov and Repin were all active there. Gartman spent a year there before he died, building a workshop and a clinic for the village in the neo-Russian style. Alongside its mission to the peasantry, Abramtsevo was, like everything in which its merchant founder was involved, a commercial enterprise. Its workshops catered to the vibrant market for the neo-Russian style among Moscow's fast expanding middle class. The same was true of other centres, like the Solomenko embroidery workshop, the Talashkino colony and the Moscow zemstvo studios, which all likewise combined conservation with commerce. Moscow's middle classes were filling up their houses with the folk-styled tableware and furniture, the embroidery and objets d'art that workshops such as these were churning out. At the top end of the market there were spectacular interior designs. Elena Polenova (at Solomenko) built a dining room with elaborate folk wood carvings for the estate of the Moscow textile baroness Maria Yakunchikova (where Chekhov spent the summer of 1903 writing The Cherry Orchard). Sergei Maliutin (at the Moscow zemstvo studios) designed a similar dining room for the merchant Pertsova. Then there was the folk style, slightly simpler but equally archaic, favoured by the Populist intelligentsia. The artist Vladimir Konashevich recalled having learned to read from a special ABC designed by his father in the 1870s. 'The book was crammed with cart axles, scythes, harrows, hayricks, drying barns and threshing floors.'
In my father's study in front of the writing table stood an armchair whose back was the shaft bow of a harness, and whose arms were two axes. On the
seat was a knout whip and a pair of bast shoes carved in oak. The finishing touch was a real little peasant hut which stood on the table. It was made of walnut and full of cigarettes.96
Chekhov liked to poke fun at this 'folksy' craze. In his story 'The Grasshopper' (1891) Olga is the wife of a Moscow doctor. She 'plastered all the walls with lubok woodcuts, hung up bast shoes and sickles, placed a rake in the corner of the room, and voila!, she had a dining room in the Russian style'.97 Yet Chekhov himself was a purchaser of arts and crafts. At his Yalta house (now a museum) there are two cupboards from Abramtsevo and an armchair like the one described by Konashevich.*
From these arts and crafts, Moscow's artists developed what they called the 'style moderne', where Russian folk motifs were combined with the styling of European art nouveau. It can be seen in the extraordinary renaissance of Moscow's architecture at the turn of the twentieth century, and perhaps above all in Fedor Shekhtel's splendid mansion for Stepan Riabushinsky, which managed to combine a simple, even austere style with the modern luxuries expected by a rich industrialist. Discreetly hidden from the lavish style moderne of its living rooms was an Old Believer chapel designed in the ancient Moscow style. It perfectly expressed the split identity of this merchant caste - on the one hand looking back to the seventeenth century, on the other striding forward to the twentieth. Here indeed was Moscow's paradox - a progressive city whose mythic self-image was in the distant past.
The fashion for old Moscow was also cultivated by the silversmiths and jewellery shops that catered to the city's prosperous merchant class. Craftsmen such as Ivan Khlebnikov and Pavel Ovchinnikov (a former serf of Prince Sergei Volkonsky) produced silver tableware and samovars, dishes shaped like ancient Viking ships (kovshi), drinking vessels, ornaments and icon covers in the ancient Russian style. These firms were joined by Carl Faberge, who set up separate workshops in Moscow to produce goods for the rising merchant class. In St Petersburg the Faberge
* There are several similar examples of the armchair in the History Museum of Moscow. All of them were designed by the artist Vasily Shutov.
