The 1949 Revolution ushered in a new sartorial era. The Communist regime regarded the old styles of Chinese dress as a relic of the feudal past. In their place, the regime encouraged an egalitarian mode of dress that was loosely based around the Sun Yat-sen uniform, wrongly described in the West as the Mao suit. The Sun Yat-sen uniform, featuring a high-collared tunic, was, like the
Various designers have sought to reintroduce traditional themes into modern Chinese dress. The best known example is David Tang’s Shanghai Tang label, but it has experienced only limited success, with the clothes in its Hong Kong shops mainly bought by Westerners. Blanc de Chine, another Hong Kong firm, has similar ambitions, as does Shiatzy Chen in Taipei. Designers like Vivienne Tam, Amy Chan and Anna Sui – based mainly in the West – have also explored the use of Chinese elements in their designs. Notwithstanding these efforts, the striking feature of modern Chinese dress – certainly in contrast to India – is how Westernized it is and how little it incorporates traditional Chinese elements. [364] Over the last decade, meanwhile, various features, such as the distinctive Chinese-style collar and buttons, have become increasingly conspicuous in Western women’s fashion, reflecting the growing influence of a Chinese aesthetic. [365] In addition, the enhanced importance of the East Asian market has also led to a small rise in the use of models from the region in Western fashion. [366]
Why have the Japanese and Chinese so comprehensively abandoned their sartorial traditions? Clearly the influence of Western modernity – in this case primarily European – has extended to what people choose to wear. If people want to be modern they feel they must dress in a Western way: Western dress is the sartorial badge of modernity. Another frequently offered explanation is practicality: that traditional forms of dress are seen as largely impractical for modern living. But that does not explain why traditional elements have not found expression in a popularized and modernized form: that is what, after all, has happened with the relentlessly innovative tradition of Western dress. Long dresses and petticoats, doublets and breeches, top hats and tails, may all have disappeared, along with much else, but the Western tradition of dress thrives and prospers. In the Japanese case, traditional (and simplified) forms of dress never came to be regarded as fundamental to the Japanese way of life, or Japanese ‘realm’, [367] as Kosaku Yoshino puts it, unlike language, food, sake (rice wine) and tatami mats, for example. As a consequence, dress was one of the elements that the Japanese were prepared to forsake and see Westernized as part of the process of post-Meiji modernization. In China, in contrast, traditional forms of dress were condemned to virtual extinction by their association with the old dynastic order. After 1978, it was a relatively short sartorial journey from the ubiquitous style of dress of the Maoist era to the Western styles of today.