Yeltsin took to handing out watches and other keepsakes to rank-and-file employees. Naina Yeltsina gave him a wristwatch for many of his birthdays, only to find that the latest timepiece had disappeared a week or two later.87 The presents, and wry oratorical throwaways, were the public equal of the surprises he loved to spring on his wife at home. As an example of the latter, he concluded his report to a party conference at Uralkhimmash by opening up the floor. Employees hollered that housing was impossibly short. Not skipping a beat, Yeltsin redirected the plea to the USSR government minister responsible for the plant, seated beside him, with the dig that “surely you cannot refuse” it. The minister said meekly he would boost housing quotas for the factory, and did.88 Yeltsin’s replies to questions dripped with sarcasm about “those in Moscow who, so he said, understood little yet consumed much.”89
By 1980 Yeltsin also had a knack for appearing unannounced in factories, shops, and public transit. “Maybe it was partly for show, but he could on any day of the week sit down on a streetcar or bus, go around the route, and listen to what the passengers were saying, see for himself how well transportation was organized, how the city looked. . . . When he was at a workplace, he would think nothing of taking a cage down a mine shaft, or going over to a smelting furnace, talking with people, visiting the workers’ cafeteria.” In one eatery, he grabbed a spoon and asked a worker if he could taste his lunch; when he found it to be slop, he ordered an aide to ride herd on the place’s food service.90 Some visits took the form of raids on sites where Yeltsin thought there had been malfeasance. To these live forms was added television—“the blue screen,” as Russians call it—the electronic medium now piped into virtually every Soviet home.
A pair of events took the unmediated and mediated modes of contact to a higher plane: a question-and-answer session with college students in the Sverdlovsk Youth Palace on May 19, 1981, and a television broadcast to the region on December 18, 1982. There were several similar encounters before April 1985. The in-person and mass-media variants served several purposes at once. They relayed party policy, allowed the people to let off steam, hyped Yeltsin’s image, and gave him leverage vis-à-vis third parties.
Nothing was left to chance in the Youth Palace. A call for written questions for the first secretary went out six weeks beforehand. Nine hundred and thirty of them, deposited in receptacles at Sverdlovsk’s universities and institutes, were compiled and given to city and oblast administrators, who drafted answers. Obkom staff and then the first secretary pored over the draft responses. The 1,700 attendees received printed invitations, embossed with an effigy of Lenin, and were assigned seats in the banked hall. The meeting was five hours long. Yeltsin read out canned responses that were riffs upon the official line. But there were fresh ingredients that made the meeting an anomalous event for the Soviet Union of the day. With verve—in a verveless time—Yeltsin provided information about when this or that local improvement was going to be finished and promised to expedite overdue projects. He varied many of the prearranged responses ad lib and had the students pass 144 supplementary questions to the front of the hall. He let slip remarks about his disputatious nature. Asked why the Soviet Union was technologically inferior to the United States, he brashly gave as one of the reasons that “capitalist competition greatly stimulates labor efficiency, that is, only the strongest survive.” Most of all, he encouraged the students to speak their minds and communicated that he was on their side. They touched on everything from the paucity of tablecloths and schoolbooks to price gouging in the Shuvakish flea market and the losses of the Uralmash soccer club. They gave Yeltsin a standing ovation when he finished.91
