osnovi market полностью

⁵Bert C. McCammon, Jr. „Perspectives for Distribution Programming” —„Vertical Marketing Systems”, ed. Louis P. Bucklin. Clenview, ІІІ. „Scott Foresman", 1970, p. 32—51.

⁶Ibid., p. 45.

⁷См.: Robert E. Weigand. „Fit Products and Channels to Your Markets”. — Harvard Business Review,January-February 1977, p. 95—105.

⁸О работе дистрибьюторов товаров промышленного назначения можно прочесть в статье: Frederick E. Webster, Jr. „The Role of Industrial Distributor”. — Journal of Marketing,July 1976, p. 10—16.

⁹См.: Bert Rosenbloom. „Marketing Channels: aManagement View”. Hinsdale, III, „Dryden Press”, 1978, p. 192—203.

¹⁰См.: McCammon. Perspectives for Distribution Programming, p. 43.

¹¹См.: В. J. LaLonde and P. H. Zinszer. „Customer Service: Meaning and Measurement”. Chicago, National Council of Physical Distribution Management, 1976.

¹²См.: Jurgen F. Ringer and Charles D. Howell. „The Industrial Engineer and Marketing” —„Industrial Engineering Handbook”(2d ed.), ed. Harold Bright Maynard. N.Y., „McGraw-Hill", 1963, p. 10, 102—103.

Глава13.Методыраспределениятоваров:

розничная и оптовая торговля.

¹Liz Roman Gallese. The Cheese at Spag's Is Next to the Rugs — Over by the Golf Balls” — Wall Street Journal,January 28, 1983, p. 1; „The Discount Twist in Suburban Shopping Malls”. — Business Week,July 7, 1980, p. 94—96; Walteг МсQuade. „The Man Who Makes Millions on Mistakes”. — Fortune,September 6, 1982, p. 106—116; John Merwin. „Lemons to Lemonade”. — Forbes,August 30, 1982, p. 60—61.

²„Statistical Abstract of U.S.”, 1982—1983.

³„Standard and Poor's Industry Surveys”. — Retailing,June 1983.

⁴John Dennis McDonald. „The Game of Business”, N. Y., „Doubleday”, 1975, p. 102.

⁵Phyllis Berman. „Too Big for Miracles”. — Forbes,June 15, 1977, p. 26.

⁶Ernest Samhaber. „Merchants Make History”. N. Y., „Harper & Row”, 1964, p. 345—348.

⁷Цитируемая часть определения взята из работы: Walter J. Salmon, Robert D. Buzzell, Stanton G. Cort, and Michael R. Pearce. „The Super Store — Strategic Implications for the Seventies”. Cambridge, Mass., Marketing Science Institute, 1972, p. 83.

⁸См. „Supermarkets Eye The Sunbelt”. — Business Week,September 27, 1976, p. 61,

⁹„Standard and Poor's Industry Surveys”. — Retailing,June 1983.

¹⁰Salmonetal. „The Super Store”, p. 4.

¹¹Перечень особенностей в слегка измененном виде взят из работы: Ronald R. Gist. „Retailing Concepts and Decisions”. N.Y., „John Wiley”, 1968, p. 45—46.

¹²„Standard and Poor's Industry Surveys”. — Retailing,June 1983.

¹³См.: Jonathan N. Goodrich and Jo Ann Hoffman. „Warehouse Retailing: The Trend of the Future”. — Business Horizons,April 1979, p. 45—50.

¹⁴„Catalog Showroom Hot Retailer”. — Chicago Tribune,December 6, 1978, Sec. 4, p. „Standard and Poor's Industry Surveys”. — Retailing,June 1983.

¹⁵Leo Bogart. „The Future in Retailing”. — Harvard Business Review,November-December 1973, p. 26.

¹⁶Belden Menkus. „Remote Retailing a Reality by 1985? ” — Chain Store Age Executive, September 1975, p. 42.

¹⁷„Millions by Mail”. — Forbes,March 15, 1976, p. 82.

¹⁸Прекрасный материал о методах и приемах «директ мейл» можно найти в работе: Bob Stone. „Successful Direct Marketing Methods”, 2nd, rev. ed. Chicago, „Grain Books", 1979.

¹⁹См.: G. R. Schreiber. „A Concise History of Vending In the U.S.A”. Chicago, „Vend”, 1961, p. 9.

²⁰См.: „How the 'New Sell' is Raking in Billions”. — U. S. News & World Report,May 8, 1978, p. 74—75.

²¹См.: Ronald R. Gist. „Marketing and Society: Text and Cases”, 2nd ed. Hinsdale, ІІІ., „Dryden Press”, 1974, p. 334.

²²См.: Rollie Tillman. „Rise of the Conglomerchant”. — Harvard Review,November-December 1971, p. 44—51.

²³См.: Phyllis Berman. „Melville, Corp.: Discounting with a Diflerence”. — Forbes,April 16, 1979, p. 93—94.

²⁴Это определение, данное Институтом градостроительства, приводится в работе: Roger A. Dickinson. „Retail Management: a Channels Approach”. Belmont, Calif. „Wadsworth”, 1974, p. 9.

²⁵David Elsner. „Shopping Center Boom Appears to Be Fading Due to Oberbuilding”. — Wall Street Journal,September 7, 1976, p. 1.

²⁶Menkus. „Remote Retailing”, p. 42.

²⁷Более подробно об этом см. также: Philip Kotler. „Atmospherics as a marketing Tool”. — Journal of Retailing,Winter 1973/74, p. 48—64.

²⁸Harold Haydon. „Galleries: a Little Push Is Better That Too Much or No Promotion at All”. — Chicago Sun-Times,October 30, 1970, p. 55.

²⁹См.: David A. Revzan. „Wholesaling in Marketing Organization”. N. Y., „John Wiley”, 1961, p. 10—11.

³⁰См. „Statistical Abstract of U.S”, 1982—1983.

Глава 14. Продвижение товаров: